The most common goal is to communicate information to a user (your audience). Users can be people who simply view your website or they can sign-in and interact with your website as in customers purchasing a product.

Another goal is to allow users to provide information to your website and thus add to your website's content actively and dynamically. Conversely, a website that acts as a communication hub will send information to users triggered by anything such as website activity, time of day, day of year, etc.

The possibilities are endless, but the design process is always the same. We start with your goals and then show you where it can go from there.

User Experience

One of the most underrated aspects of a website is the quality of the "user experience". A user, in order to want to interact with a company and its offerings, has to be made comfortable in every aspect of their experience on your site. It has to be easy to navigate (not everyone has the same level of internet experience - some people will be more knowledgeable to explore a site, others less), a site has to be tailored to your particular target market and audience.

A user has to be kept interested by solid interactive content, enticing navigational options to explore the content and fast response times when navigating through the site. To all of those issues we pay very close attention.

Another item to keep in mind, of course, is also the different computers and browsers that are out there. We build the solution for our target audiences in such a fashion that everyone gets to see the site - not just a chosen few high-tech experts that have all the latest bells and whistles.

A frustrated user may never return, but an enticed prospect is only a few steps away from becoming your customer.

What It's All About

It takes insight, experience, dedication and discipline to build successful websites.

The first step to any project we take on is a introduction meeting wherein we identify measurable goals, ask specific questions about what the site does in terms of functionality and how the company wishes to be perceived on the Web. From there, we can proceed to a proposal that details the timetable, web flow, process and project cost.

1. Site Definition
   Here's a glimpse of how we work with you. It starts with a Free Consultation wherein we assess the scope of the project. We listen to you and help to define clear-cut goals and provide a formal proposal as well as a time and cost estimate.
2. Design Conception
   After sitting down with you and discussing the requirements of the new site and the image it needs to convey, we create the art direction. Once approved, design samples representing how the main pages of the site will navigate are created and production begins.
3. Technical Engineering
   This work is divided among our team of designers and programmers. Images and ideas are converted to HTML and site structure and diagrams become code. Any additional features such as database development, Flash animation and other functionality will be integrated at this stage. In cases where a site may require frequent updating, content management systems are implemented that allow administrators to input fresh content without prior knowledge of HTML.
4. Publishing
   The last phase involves testing all applications for cross-platform and browser compatibility. In simple terms, we make sure your website works on both Mac’s and PC’s as well as all of the prevalent versions of AOL, Internet Explorer FireFox and Netscape. Once testing is complete, we launch the website and submit it to all major search engines.